Tips for SEO

Tips for Search Engine Optimization / SEO (30) :

1. Tracking -
   Ultimately, it is not top rankings you are really after, but more traffic and sales.
   
   High traffic is not something that automatically follows top rankings.
   It is something you get by ranking high for "good keywords".
   
   Thus it is important that you track your website usage using a good log file analysis program and find out which keywords and which keywords bring in most visitors to your pages.
   
   Use this information to optimize your pages better for these terms and search engines.
   
   
2. Word Count -
   Your page should not exceed 1320 words
   
   
   
3. Stop Words -
   Don't use stop words like 'and','on', 'a', 'the', 'about', 'are', 'that', 'were', 'by', 'of'
   as search engines don't take these auxillary words into consideration.
   
   Using a stop word in your Title tag affects your rankings.
   
   
4. Hi,Bold,Italics -
   You should have your main keywords once in an Hx tag,
   once in bold and then once in italics,
   
   this shows that these words/phrases are important for the page
   
   
   
5. Keyword Density -
   On your page try to have a descriptive text to explain your page,
   don't rely on the title of the page.
   
   Use Keyword density Analyzer.
   Keywords must appear at in atleast 1% of the words on the page
   
   
   
6. Flash -
   Don't use Flash.
   
   Wouldn't do homepage in flash
   like many brand-driven product and promotional sites
   
   
   
7. Invisible Text -
   Do not use invisible text.
   Many search engines can now detect it and mark as spam.
   
   
   
8. Broken Links -
   Your traffic and page rank can be improved by alive links.
   Check for broken links.
   
   Create as many reasonable links as possible, even images.
   Make sure links don't lead to dead ends
   
   
   
9. Bold -
   Use the tags around some of your keywords on each page.
   Do NOT use them often, once or twice is more than enough.
   
   
10. Bookmarking -
    Bookmarking helps in promoting your website users market your site.
    It indirectly helps by building a brand and generates targeted traffic.
    
    
11. Title Tag -
    Do not use the exact same title tag on every page on your website.
    
    Search engine robots might determine
    that all your pages are the same if all your title tags are the same.
    
    If this happens, your pages might not get indexed
    
    
    
    
    
12. Automated Queries -
    Don't send automated queries to Google.
    
    
13. Content Management-
    If your company has a content management system,
    make sure that the system can export your content
    in such a way that search engine spiders can crawl your site.
    
    
    
14. Exchanging Links -
    When exchanging text links, use key phrases as the actual links.
    This will certainly help you.
    
    
    
15. Html Validation -
    Check for broken links and validate your HTML.
    Use Html Validator tool
    
    
16. HTTP header -
    Make sure your web server supports
    the If-Modified-Since HTTP header.
    
    This feature allows your web server to find whether
    your content has changed since last crawl.
    
    Supporting this feature saves you bandwidth and overhead.
    
    
    
17. Keywords -
    The keywords that you decide to target
    will be used throughout the optimization process
    choosing the right keywords is essential
    
    
    
18. Keywords -
    Makeover your Web home page.
    Place top keywords and phrases in the top half of this page
    and
    
    links you list along the bottom or side of your page
    
    
19. Links -
    Links on a given page must be
    of reasonable number (fewer than 100)
    
    
    
20. Lynx View -
    Use a text browser such as Lynx to examine your site,
    because most search engine spiders see your site much as Lynx would.
    
    Use lynx view
    
    
21. Parameters -
    
    Don't use "&id=" as a parameter in your URLs,
    as these pages are not included in index.
    
    
    
22. robots.txt -
    Make use of the robots.txt file on your web server.
    This file tells crawlers which directories can or cannot be crawled
    
    
    
23. Search Bots -
    
    
    
    Allow search bots to crawl your sites without session IDs
    or
    arguments that track their path through the site.
    The access pattern of bots is entirely different.
    
    
24. Search Engine -
    Search engine spider crawls static pages than Dynamic pages
    (i.e., the URL contains a "?" character)
    
    
25. Site content
    Make sure your content makes sense.
    Your keywords should make up a total of 6% to 8% of your page content.
    An average of three hundred words in a page is a good rule
    
    
26. Site -
    Don't load pages with irrelevant words.
    
    
27. Site -
    The site you are linking to, must be related to your site.
    Google's page rank of the site should be higher than yours;
    the higher the better.
    
    Avoid linking to sites that have too many links
    
    
28. Site Content -
    Don't create multiple pages, subdomains, or domains
    with substantially duplicate content.
    
    
29. Site Ranking-
    Avoid "cookie cutter" approaches
    such as affiliate programs with little or no original content.
    
    
30. Site Ranking -
    Quality of other sites hosted on the same IP
    and hosting up time effect in site ranking